The Goals of Audience-Building
Too many people see audience building as a means to an end: they expect to build a following of people that are just sitting there, waiting to be sold something. The goal of this very limited…
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Archive · 2021 / 03
Arvid Kahl’s essays and podcast conversations published in March 2021, from The Bootstrapped Founder archive.
The Shape of a Problem in the Wild
The wonderful thing about humans is that they have a hundred different ways to talk about their dreams, desires, needs, and challenges. No two people will talk about their experiences the same way.…
Read the essay →On Re-Using Content
Creating valuable content is hard. Producing it reliably is even more challenging. Many creators are holding themselves back by believing that they need to create original work at all times. They…
Read the essay →Audience Discovery: The Importance of Budget
When founders are looking for that perfect target audience for their business, they often get many things right. They pick audiences that they know intimately, that have interesting problems to…
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