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Too many people see audience building as a means to an end: they expect to build a following of people that are just sitting there, waiting to be sold something. The goal of this very limited audience-building approach is to find as many po
Read the essay →The wonderful thing about humans is that they have a hundred different ways to talk about their dreams, desires, needs, and challenges. No two people will talk about their experiences the same way. Thankfully, we can group these messages in
Read the essay →Creating valuable content is hard. Producing it reliably is even more challenging. Many creators are holding themselves back by believing that they need to create original work at all times. They think that re-using content is a cardinal si
Read the essay →When founders are looking for that perfect target audience for their business, they often get many things right. They pick audiences that they know intimately, that have interesting problems to solve, and that they really care about helping
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