From the archive

Archive · 2021 / 01

The Grief and Loss of Selling a Business

This week, my partner, co-founder, and love-of-my-life Danielle Simpson appeared on the Software Social Podcast hosted by Michele Hansen and Colleen Schnettler. In a remarkably open and honest conversation, Danielle touched upon many differ

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The Two Goals of Audience-Building

Let’s talk about audience-building today. Last week, I talked about how I use Twitter, and that was received reasonably well. That’s why I want to talk about why audience-building is such a good idea. I’m aware that many of you already know

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How I Use Twitter

Today, I want to talk about how I leverage Twitter to build an audience, build relationships, and find opportunities. I’ll talk about my overall strategy and the little day-to-day things I do, and which tools I use. I started using Twitter

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On Offering Public APIs for Your SaaS

Many bootstrapped SaaS founders see other successful SaaS businesses and think, “Hey, they offer an API, I should do the same” — But should they really? I believe that there are two answers to this question, and they’re determined by which

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