From the archive · Page 5 of 6

Archive · 2020

Not in House: On Reinventing the Wheel

As a bootstrapped founder, you will have to be scrappy. You will want to spend as little as you can on expenses, particularly when you’re just starting. So anything you need to do, you want to do by yourself. Anything you need to use, you w

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The Myth of The Finished Product

Before the internet made transferring large amounts of data cheap and easy, software used to be distributed on CDs or DVDs. For any given application, there was the “Golden Master,” a final version of the software, ready to be copied millio

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Make It Sell Itself: On Referral Systems

One year into running FeedbackPanda, we released a referral system. It was an immediate success, and it stayed that way ever since. When we sold the business, around 40% of new signups came through our referral system. Immediately after tur

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