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Archive · 2020 / 10

Customer Lock-In and “Insurance Features”

Over the last week, I have metaphorically left the building and had several conversations with the audience for my most recent project permanent.link. Since this is a product aimed at authors, I’ve been chatting with writers about their exp

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Limiting Beliefs

Throughout most of the last two weeks, I have been working on a new software project. It’s called permanentlink, and it’s a SaaS tool for authors. When I published my book Zero to Sold, I ran into one particularly annoying issue: after the

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Early Tech Choices and Analysis Paralysis

I was working on a side project this week, and I ran into an all-too-familiar pattern: the more I thought about the technical requirements for this project, the bigger it grew in my mind. I only want to build this for myself to see if I cou

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Finding an Audience for Your Side Business

A step-by-step guide to building your first product, audience-first You can listen to this article as a podcast episode here: This article inspired my second book, The Embedded Entrepreneur. In the book, I expand on the process of finding,

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