From the archive
When you are running a bootstrapped business, you have to do everything. Building the product, dealing with financials, marketing your solution. And then there is customer service. People are reaching out with questions. Sometimes they are
Read the essay →So you want to build a SaaS. You think it can solve a problem that other people are having. They might even pay you money for it. Now all you need is an audience. A market for your product. An audience to sell to — a bunch of people that li
Read the essay →When I started out my career as a bootstrapped software entrepreneur, I wish there would have been something like The Bootstrapper’s Bookshelf. All I knew is that there were a lot of books about the wild world of Venture Capital and how to
Read the essay →As a founder, you will encounter many expectations. Founders have to have a mission. They have to care about their customers genuinely. A great founder is a leader, a visionary, an expert. Sometimes you just want to be you — the entrepreneu
Read the essay →When you’re starting a bootstrapped SaaS business, you have to find a painful problem to solve. For that, you have to find an audience first. But how do you figure out if the audience is big enough to support your business today and five ye
Read the essay →In 2017, my partner Danielle was teaching English as a Second Language online to Chinese children. She was working 12-hour days teaching while I was working as a Software Engineer for a German company in the IoT space. After teaching, Danie
Read the essay →I started getting anxious whenever I heard the sound of an email coming in. What began as a genuine curiosity when we founded FeedbackPanda was now a feeling of dread. Was it another error message? Is the database having trouble again? Was
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