
Hi! I’m Arvid. I empower founders & creators who want to build calm & sustainable businesses in public.
The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.
You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.



Here are my most recent blog posts:
Peter Askew — Domain Expertise
Reading Time: 39 minutes Peter knows how to get good domains and turn them into businesses. He’s selling onions, helps dude ranchers get clients, and will share his approach to monetizing domains as well as purchasing them on the cheap side. Peter’s been building online marketplaces for a while, and he’ll teach you how he approaches setting up profitable…
How I Stay Consistent
Reading Time: 9 minutes This week marks the 200th episode of my podcast. For over three years now, I’ve been sharing my thoughts with my fellow founders, creators, and makers — every single week, without fail. Today, I want to share how I stay consistent: how I have invented systems to keep me accountable, how I come up with…
Justin Jackson — Bootstrapping Transistor.fm on Open Standards
Reading Time: 35 minutes Justin Jackson has been successfully bootstrapping Transistor.fm with a small team throughout the ups and downs of a shifting economy. He even rejected massive clients to be able to keep running a calm and self-funded business. Find out just how important it is to stay independent, resilient, and nimble, and what building on open standards…
The SaaS Solution-Workflow Fit
Reading Time: 5 minutes Every single founder out there quickly hears about the product-market fit. But many entrepreneurs go for years before thinking about another such “fit” that is pivotal in how well your market responds to your product. Let’s talk about the Solution-Workflow Fit. As a software entrepreneur, it’s easy to get caught up in the excitement of…
Rob Fitzpatrick — Tinkerers, Thinkers, and Teachers
Reading Time: 44 minutes Rob Fitzpatrick is a serial entrepreneur, a writer, a community leader, and a very curious human being. I talk to Rob about building an incredibly complicated business, the world of self-publishing, what AI tools can and will do for humanity, and how to build communities that can run by themselves. Here’s Brandon Sanderson’s class on…
Securing your SaaS
Reading Time: 10 minutes When acquirers consider purchasing your Software-as-a-Service business, they want to see many things: an impressive customer base, a promising growth trajectory, and solid financials. But no matter how good these numbers look, you’ll never be able to sell your business if it isn’t secure. Nobody wants to buy a ticking time bomb. So let’s look into…
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You’ll find all blog posts in the archive.