The Bootstrapped Founder

Hi! I’m Arvid. I empower founders & creators who want to build calm & sustainable businesses in public.

The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.

You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.

Here are my most recent blog posts:

Problem Discovery for Calm SaaS Businesses

Reading Time: 13 minutes If you want to build a business by selling a product that people genuinely need, your solution needs to solve a critical problem that your prospective customers are willing to pay for—a problem so obvious and painful that they can’t help subscribing to your SaaS. The process of problem discovery is your pathway to finding … Continue reading Problem Discovery for Calm SaaS Businesses

Market Analysis for Calm SaaS Businesses

Reading Time: 14 minutes Few fundamental choices impact the trajectory of your business as much as choosing the market you’ll be operating in. If you get this wrong, it will mean pivots, corrections, and many stressful days. If you get this right, you will spend your energy on better things: growing your business, improving the product, and reaching new … Continue reading Market Analysis for Calm SaaS Businesses

On Art and Artifice

Reading Time: 10 minutes When generative AI systems can create artworks that win Fine Arts competitions, we have reached a point where bleeding-edge technological experiments start seeping into the larger cultural conversation. Experience this article as a podcast, a YouTube show, or as a newsletter: That conversation is mainly driven by voices of caution and dissent — it’s the … Continue reading On Art and Artifice

Infrastructure of a Calm SaaS Business

Reading Time: 14 minutes In a frantic world, calmness is not found in reaching a state or a goal. It’s found in structure, process, and ritual. A calm business rests on a foundation of intentional infrastructure choices that allow these activities to flourish. A SaaS business has two major components: its technical product and the operating system that allows … Continue reading Infrastructure of a Calm SaaS Business

Entrepreneurial Strategies & Anti-Patterns for a Calm SaaS Business

Reading Time: 13 minutes Your approach to building your business will impact every part of your entrepreneurial journey. It’s imperative to think about your initial strategic choices before you do anything else — unless you enjoy organizing a massive pivot while dowsing the proverbial fires all around you from running your budding business into a very flammable wall. Picking … Continue reading Entrepreneurial Strategies & Anti-Patterns for a Calm SaaS Business

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You’ll find all blog posts in the archive.